Sample Online Lesson: Elements of Advertising—Techniques for Reading Advertisements


In this assignment, students will learn how to read an advertisement for: context, design, and message. In doing so, students will develop more sophisticated analytical tools that will aid them in completing their writing assignment. Specifically, students will be able to analyze ads for elements of ad layout, audience, creation of context, lifestyle. While I have analyzed 4 ads to demonstrate approach in the streamed audio lecture (not present here), students will then analyze another 4 sets of ads and accompanying web sites, using the approaches demonstrated here.